Institutions

Institutional communications tend to bewilder and befuddle the layperson.

Mystification, bafflement, perplexity and stupefaction are not winning strategies for garnering the confidence and trust of any citizen, consumer or voter.

Sweeney Image Management offers a comprehensive range of services which align institutional communications with the headspace of the target audience.

Hazy, amorphous, sketchy ideas crystallize into clear insights after Sweeney Image Management have cut through the waffle.

Institutional communications are not hampered by jargon and clumsy technocratic phraseology alone. Substandard graphics, narrators with unclear diction or pronunciation, poorly composed color palettes, physical supports redolent of mothballs and antiquated formats are a few of the obstacles to effective communication an institution may unwittingly create.

Uniforms, buildings, architecture, location, interior decoration, furniture and equipment may be more than amortized. Some things may need to go to the rubbish bin and other things can be modernized, adapted or substituted.

Sweeney Image Management brings fresh external perspective to speed up and radicalize decisions that tend to be posponed, leading to an old-fashioned institutional image very poorly suited to our digital age.

If your institution is trying to project a digital image and yet keeps renovating a lease in a nineteenth-century building, Sweeney Image Management will undertake the consulting work necessary to convince your directors that they are sabotaging their institution by failing to modernize their immediate surroundings.

Conversely, if your institution wishes to project an air of gravitas, we will harshly criticize the hot-desking areas and billiard tables in such a way that your decision makers will be eager to upgrade.

Purchase Annual Retainer Package “Institutions” €25,000
(This is a Retainer Fee and drafting of reports is invoiced separately)